Mastering eCommerce Growth

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  • Do you have an established eCommerce website?

  • Are you looking to grow your business by maximising sales and customer engagement?

  • Would you like access to engaging learning sessions run by eCommerce experts?

    Then this Programme is your ideal fit!

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This comprehensive 5-week Programme will be delivered by Elevator Programme Manager, Nicola McEwan and our expert facilitators, Rakesh Davda and Gordon Black.

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  • Technical Consultant Rakesh has over 15 years' experience in the IT/digital/online industry, working with companies small and large on all aspects of technology. A former e-Business Adviser with Scottish Enterprise, he worked with high-growth new-starts and established businesses, offering strategic advice on online and technology issues.
  • eCommerce Consultant Gordon works with b2b and direct to consumer eCommerce clients, specialising in new customer acquisition, sales growth and conversion rate optimisation. Gordon is a results-driven consultant who believes in aligning business strategies and communications with the client’s commercial goals.

Rakesh and Gordon will… 

  • Ensure you’re on the right trading platform, providing details of the relative pros and cons of each platform
  • Help you pin down the right marketing strategy with the right level of investment for your business
  • Make sure you have a solid business plan
  • Explain the importance of knowing what data to measure and how to have appropriate tracking in place
  • Show you the critical importance of repeat customers to your long-term financial success
  • Fine tune your eCommerce profitability performance through understanding costs and breakeven points; conversion optimisation, average order value optimisation; cross-selling and up-selling
  • Help you with brand and reputation building

The Mastering eCommerce Growth Programme is delivered by Elevator on behalf of Business Gateway Edinburgh & Lothians and The City of Edinburgh Council.


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This Programme is designed for businesses who fit the following criteria:

  • Has an an established (for at least 1 year) eCommerce website and is looking to grow through this channel
  • Is based in Edinburgh

Please note, you may have other eCommerce channels in use, but this Programme will support the growth of your own website only.


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This is an in-person Programme, taking place over 5 weeks. You must be able to attend all sessions in-person.

  • 1 session per week, held on Thursdays
  • 3-4  hours per session
  • Sessions will be held on 12th, 19th & 26th September and 3rd and 10th October
  • Location: Edinburgh College, Sighthill Campus


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Click here to apply now

Should you wish to discuss this programme in more detail, please email Nicola McEwan


For more information on Business Gateway's services and programmes across Scotland, please see their website:


This project is funded through The UK Shared Prosperity Fund and City of Edinburgh Council.

The UK Shared Prosperity Fund is a central pillar of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit

Mastering eCommerce Growth - Edinburgh