We spoke with Ian Houston who joined us from Washington DC where he is a current ambassador for the Scottish Business Network.
In our 12½ minutes he discussed with Andy Campbell, Elevator Commercial Director, about:
1: bridging relationships between Scotland and the US,
2: the pitfalls that may come with breaking into new international markets,
3: how to improve opportunities in the US marketplace,
And much more…
Catch-up with our interview below.