"If I hadn't taken part in the Creative Accelerator, my business wouldn't have reached this stage so quickly."

Jolene Guthrie JoAmi Knitwear Founder & Elevator Alumna

We chatted with Jolene Guthrie, JoAmi Knitwear Founder & Elevator Alumna about her creative journey to date, as she spoke exclusively to us about her new brand name.  

In our 12½ minutes she spoke with Cat Ward, Accelerator Programme Manager about:

1: the myth behind creatives and business mindsets,  

2: why she joined our Creative programme and how it accelerated her business,

3: the doors that have been opened thanks to Elevator's support,   

And much more… 

Catch-up with our interview below.