Professor Gary McEwan, Elevator CEO

"It may not look like it but times like these do present opportunity. 'Consumption Chains' will break. Find a way in and exploit the opportunity."

Professor Gary McEwan Elevator CEO

We spoke with Elevator CEO, Professor Gary McEwan, during the early stages of COVID-19’s lockdown to discuss the opportunities the pandemic could present to SMEs and entrepreneurs.

In our 12½ minutes he spoke with Andy Campbell, Elevator Commercial Director, about:

1: the importance of resilience as a personality trait for all,

2: how we learn from past failures and mistakes,

3: breaking into consumption chains and new markets,

And much more…

Catch-up with our interview below.