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“The programme and team provided fantastic support in helping us validate our business problem and build our resources in a structured way to manage risk appropriately.”

SAM PETTIPHER CO-FOUNDER AND MANAGING DIRECTOR, EBAR INITIATIVES

EBar Initiatives was established in late 2016 after Sam Pettipher, co-founder and managing director, missed a winning try during an international rugby match due to being caught in a bar queue.

Frustrated with his experience, Sam and his business partner, Nick Beeson, set out to dramatically improve consumers’ experiences at music and sports events by using innovative technology to reduce the time people spend waiting in bar queues.

Looking to take this initial idea to market and validate it with real customers, Sam and Nick joined Elevator’s Aberdeen Flagship Accelerator in early 2016, which led to the creation of EBar®.

EBar® is a modular, self-service beverage dispenser which allows customers to complete a transaction for two drinks in just 30 seconds. Fitted with the latest contactless payment technologies, the dispenser can serve pints or soft drinks up to three times faster than traditional bars.

Laying the foundations for EBar Initiatives, our 12-week programme provided a safe space for Sam and Nick to grow their business with support and advice from key individuals in Scotland’s entrepreneurial ecosystem.    

Commenting on his experience Sam said: “The programme and team provided fantastic support in helping us validate our business problem and build our resources in a structured way to manage risk appropriately.”

To date, the speedy, automated, self-service drink dispenser has been successfully trialled at a string of high-profile events including Twickenham in the Rugby Six Nations tournament.

EBar has also secured £228,000 from private investors, following direct support from Elevator’s Flagship Accelerator, who realised the ‘tremendous potential’ of EBar’s technology. Most recently, the company launched an equity crowdfunding on Seedrs with an aim of raising more than £175,000. It successfully raised over £276,000 by June 2019.  

Sam and Nick’s goal is to have the EBar deployed at the 2021 Superbowl in Tampa Florida – one of the world’s largest sporting events. 

 

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