"The accelerator process challenged me and required some bravery, but it also inspired me to think big about the future and how I might build a robust business model."
CAROL ARNOTT, FOUNDER OF GROWTH MINDSET YETI
An experienced educator with a passion for improving the attainment gap in education, Carol Arnott - Founder of Growth Mindset Yeti, realised that coaching people to adopt a ‘growth mindset’ presented her with an ideal opportunity to create her own successful business.
Working in education for over a decade, Carol gained invaluable insight into how teaching methods and personality traits impact our ability to learn and grow. She realised that an individual’s personality or mindset is not fixed; it is possible to coach people towards achieving their full potential.
Carol was motivated to create bespoke teaching resources aimed at educators and parents of early years children. Using colourful illustrated characters and stories to inspire and engage young learners, she piloted her materials in school across Dundee. The result? Over 100 educational practitioners reported them as impactful.
Releasing the potential of her business, Carol joined Elevator’s 12-week Dundee Accelerator to develop her ideas further, increase her network and absorb fundamental industry insight.
Commenting on her experience, she said: ‘I was given access to business experts and mentors who provided me with the tools and knowledge to turn my pilot educational programme into a viable business. The accelerator process challenged me and required some bravery, but it also inspired me to think big about the future and how I might build a robust business model.’
Since successfully completing the programme in May 2019, Carol is now employed full-time by the business and is also in the process of recruiting a further two members of staff to facilitate Growth Mindset Yeti’s rapid expansion.
If you think you could benefit from our accelerator programme, then apply today.