John Leitch founder PlayitLoveit with students
“Our Business Gateway adviser offered much needed reassurance and guidance which made the entire process of launching the business less daunting. The free workshops were a fantastic way to quickly gain digital skills to help promote and market PlayitLoveit."

JOHN LEITCH PLAYITLOVEIT, FOUNDER

Aberdeen-based, PlayitLoveit is a football training academy which offers elite coaching for children aged two and above. Founded in November 2018 by ex-Arsenal, Crystal Palace Ladies and Aberdeen Ladies FC coach John Leitch, PlayitLoveit is the only training academy in Aberdeen to offer state-of-the-art performance technology and indoor training facilities for all classes.

The team takes a serious interest in development of the players and services, including football classes and camps, one-to-one sessions and ‘soccer tots’ training. As a result, the company’s commitment to personalised coaching has seen more than 20 children selected for professional football academies.

In just one year of trading, PlayitLoveit grew to be one of the most popular football coaching companies in the country, with over 150 children enrolling in training.

Discussing his experience with Business Gateway, John said: “Our Business Gateway adviser offered much needed reassurance and guidance which made the entire process of launching the business less daunting. The free workshops were a fantastic way to quickly gain digital skills to help promote and market PlayitLoveit.

“Thanks to Business Gateway, our small start-up business has flourished into a well-respected football training academy. By working closely with our adviser, Gillian, awareness of our company and brand is continuing to grow.”

PlayitLoveit recently entered Business Gateway’s Business boost programme to help grow the business. Delivered by Business Gateway Aberdeen City & shire, funded by European Funding (ERDF), this programme is specifically designed for businesses aiming to increase turnover by a minimum of £100,000 in the next three years.