Elevator Challenge Weekend Heralds Powerful Partnership

In early 2019, Hollie Irvine spent 12 weeks on our Famous Grouse Ideas Centre Creative Accelerator powered by Elevator. Based from our facility in Perth, she found herself connecting with like-minded founders, exchanging knowledge, growing connections and gaining new opportunities.

Hollie loves an outdoor adventure, so when the chance arose to take part in Elevator’s 2019 Challenge Weekend, she had no hesitation to sign up. Despite knowing very little about what the weekend entailed, she embraced her bravery and thought testing her limits sounded like an opportunity not to be missed. 

Hollie said: “The whole weekend was excellent and completely not what I expected. I went along with a few others from my cohort, and when we arrived we were divided into groups with those participating in Elevator’s other accelerators ran across Scotland. This is how I met Irina, who runs Tesla Car Hire in Aberdeen with her husband Michael. 

“Our team of six, the gold team, took every activity in our stride. The tasks were varied; some physically challenging, others requiring problem-solving and design skills. We completed each activity, learnt from the experience and became more aware of each other’s strengths. We mostly remained in the middle of the leader board but at one point we were last - this did not affect our enthusiasm.” 

In the end, Hollie and Irina’s team stole the victory and won the Challenge Weekend – a very proud moment for the gold team. The girls had established a rapport during the trip, and this subsequently continued, leading to a mutually beneficial working relationship. 

Irina and Michael’s business – Tesla Car Hire Aberdeen – brought in Hollie’s digital marketing agency, Highbeat Digital, to help write SEO friendly copy, give direction on paid digital channels and redesign some branding elements.  

Hollie said: “We have both reaped the benefit of this working relationship which was created thanks to Elevator; a positive connection has been made by a small Perth-based digital agency and an Aberdeen company. Elevator truly is a special family, taking every business under its wing and providing a space to grow, make connections and meet new friends.”

Tesla Car Hire Aberdeen offers long term, short term and wedding rentals of its Tesla X - perfect for a Scottish road trip! Find out more here.

If you would like to be part of Elevator's 2020 Challenge Weekend, apply here.

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