Launched in October 2018, Ellis Gin offers an exclusive range of premium gins and ready to drink cocktails that delight adventurous palates and gin connoisseurs alike.
Ready to develop her range and an ecommerce platform, business owner Carol Jackson, turned to our Business Gateway Lanarkshire team in 2020 to guide her through hey strategy and marketing expertise.
The support helped her developed a series of gin tastings that were delivered via Zoom and launch the most recent spirit, Ellis No.5 ‘Lemon Gin' to add to her flourishing range.
Carol, owner of Ellis Gin, said: “Our local adviser John helped to clarify our long-term objectives and provided us with 1:1 business advice and support. He opened my eyes to business development opportunities, which gave us the confidence and knowledge to strategise our plans for further growth. I’m looking forward to working with Business Gateway as we continue to develop and grow Ellis Gin.”
Carol is confident the business management skills learned via the 1:1 business and marketing support will increase turnover and create additional employment. As well as being recognised for her drive and determination during the pandemic, Carol donated 10% of the profits raised from the Ellis No.5 crowdfunding campaign to the NHS Charities Together, whilst also helping local charities fundraise through virtual gin tastings.
Carol also accessed Business Gateway’s free market research reports which helped understand the brand’s target consumer, as the business prepares for future growth. She is continuing to work closely with the service to grow brand presence and increase sales, while focusing on her next phase of this ambitious business - to relocate to new, larger premises.
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