Award-winning Tex-Mex restaurant, FreshMex, focused on substantial expansion for 2020 after hitting a plethora of milestones.
The FreshMex burrito became the most popular restaurant dish in Scotland on Deliveroo in 2018. Popularity continued to grow, with the Aberdeen-based eatery once again becoming the number one dish in Scotland, and onto number ten in the UK and 70th on the global Deliveroo list.
After securing a permanent kitchen residency at the Adams Lounge Sports Bar in Aberdeen, the start-up launched its first standalone restaurant in July last year. Followed by a successful pitch for £60,000 from Scottish EDGE in December 2018.
FreshMex had to change its plans after a fire caused severe damage at one of its premises, forcing operations to temporarily close.
FreshMex has been supported by Business Gateway Aberdeen City & shire throughout its business journey, from start-up guidance, to one-to-one business advice and expert marketing support. In the wake of the fire, Business Gateway helped guide the team through the necessary change in strategic direction.
Robbie Moult, 27, Director of FreshMex commented: “Despite the fire, we were determined to ensure that FreshMex continued to grow and develop in 2019. With the support and connections offered by Business Gateway, as well as the funding we secured from Scottish EDGE, we had the confidence to keep pushing sales and develop our new lager with Brew Toon of Peterhead.
“We are very excited for the possibilities of FreshMex in the restaurant, retail and Deliveroo markets. Together with the amazing Scottish EDGE win in 2018, financial backing for a third site in the central belt of Scotland and the popularity seen on Deliveroo, 2020 is the year we will expand beyond Aberdeen and look to repeat the success we have seen in the North East.”
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